Wow – I was not expecting the crazy amount of new drugstore makeup July 2020 releases! June was a pretty slow month with new drugstore makeup products hitting the shelves so I was kind of expecting July to be the same especially considering the year we have been having 😫 But boy was I wrong! Affordable brands released tons of new stuff this month and I’m so excited to dive into what’s new 🙂
**EDIT – if you are here looking for the Harry Potter X Ulta collection, scroll to the bottom of this post!
When brands like Milani, Essence and Catrice release new products, I know I’m going to stumble upon some new favorites! There are some affordable brands that are constantly releasing new products like Colourpop and Makeup Revolution.
And don’t get me wrong, they have some great products! But I get kind of used to (and maybe a little bored sometimes) of their new releases all the time. I tend to get more excited for new products from brands that release things less often.
Among some of the new drugstore makeup July 2020 products being released, there are several new eyeshadow palettes. I’m super curious about the quality of the Essence palettes. I’ve never tried an Essence eyeshadow palette. Knowing they are such an affordable brand, I would love to see how their palettes compare.
And ditto with Catrice. When I think about Catrice, I think about face products and eyeshadows don’t really jump out at me.
Speaking of Essence, Catrice and Milani…..I did a “best of” post for each of those brands that I will link below. If you are new to these brands or just getting familiar with their products and don’t know what to try first, check out my “best of” posts below for some helpful tips!
Usually, with these monthly new drugstore makeup posts, I add in details for each product like shades, similar products, or just interesting information about the product I think is worth noting. However, I’m going to skip over all the details this month and just list the new drugstore makeup July 2020 products. And that’s because we welcomed a new member of the family at the end of May – baby boy #2 – so I am currently in the middle of juggling a newborn and a toddler 😅 and need to cut some corners where I can.
Also this isn’t an exhaustive list of all the new drugstore makeup July 2020 products, just ones I’m excited about!
NEW DRUGSTORE MAKEUP JULY 2020
// Insta Bae Eyeshadow Palette – $15.00
// Clean ID Hydro BB Cream – $10.00
// Prime & Fine Anti-Red Primer – $8.00
// High Beauty Mattifying Makeup Fixing Spray – $4.49
// High Beauty Fix Compact Powder – $5.99
// My Skin Perfector Tinted Primer – $5.99
// My Skin Perfector Loose Setting Powder – $5.99
// Stay 8H Matte Liquid Lipstick – $4.99
// Bye Bye Panda Eyes Mascara – $4.99
// High Beauty Hydrating Face Primer – $5.99
// Essence Blush Lighter – $4.99
// Witch Side Eyeshadow Palette – $14.99
// Halo Berlin Eyeshadow Palette -$9.99
// Green Goddess Makeup Melter Cleansing Balm – $13.99
// Rose Lotion Primer – $9.99
// Make It Last Sunscreen Setting Spray SPF30 – $13.99
// Lip Lifter Lip Gloss – $8.99
// Flick & Go Eyeliner – $9.00
// Soap Brow – $8.00
// Viva Glitter Balm Pot – $7.00
// Exhibitionist Luminati Lid Paint – $10.99
// Lash Blast Lash & Brow Serum – $13.49
// TruBlend So Flushed High Pigment Blush – $10.99
// TruNaked Quad Eyeshadow Palette – $10.99
HARRY POTTER X ULTA BEAUTY COLLECTION
So midway through July I just happened to stumble upon this collection on Ulta’s website….whaaaat?!! Um why wasn’t this a bigger deal?! This collection is so incredibly creative and cute. I truly love everything about it.
Only thing that sucks is about half of the items are already sold out on Ulta’s website. From what I’ve read, the collection dropped on the website around the first week of July and will be available in stores July 26.
So mask up 😷 and snag what you want from this collection before it’s gone! I’m assuming it’s limited edition and who knows if items will be restocked. I’ve recapped what I can find on the website below. For information about the whole collection, you can check out this helpful article.
Cosmetic Bag – $16.00
Eyeshadow palette was sold out 😭
Bewitching pH Lip Balm – $10.00
Reacts to your skin’s pH levels to create the perfect shade of lip color
Lip Crayons – $10.00 each
Comes in 4 shades with a natural matte finish
Lip Glosses – $10.00 each
Comes in 4 shades providing a high shine finish with a cushiony feel
Deathly Hallows Brush Kit – $25.00
Comes with a powder brush, angled blush brush, fluffy crease brush and smudge brush
House Pride Hair Accessory Set – $18.00
Below are other items in the collection that I couldn’t find on the site so assuming they are sold out. It’s weird because some items still show up on the site even if they are out of stock and some don’t ??
Eyeshadow vault – $50
Includes all 4 House palettes
Mystery Bath Bomb -$??
A sorting hat bath bomb that will turn your bath water into the house color for you…umm COOL! So bummed this is sold out.
Body Lotion – $??
Individually flavored to match your house traits. Gryffindor smells like blackberries, Ravenclaw smells like cucumbers, Slytherin smells like rain drops and Hufflepuff smells like floral notes.
Quidditch Face Masks – $??
Gryffindor mask infused with bamboo charcoal, Slytherin mask infused with aloe vera juice, Hufflepuff mask infused with lime juice and Ravenclaw mask infused with pomegranate.
Nail Polish Strips – $??
Lumos Face & Body Shimmer Drops – $??
Pygmy Puff Jelly Blush – $??
If any of the sold out items are restocked, I will come back and link them!
Whew…that was a lot! What are you most excited about?! Personally, I’m eyeing the eyeshadow palettes like I mentioned above, the Catrice BB cream, the Milani makeup balm and I’m SUPER interested in the Makeup Revolution soap brow! I’ve never seen anything like that and think it’s super innovative.
As far as the Harry Potter collection, I would love to try everything! I’m a huge HP fan and I think this collection was so well done. I’ll be interested to see the quality of the items so I may plan to go in store on the 26th and see what I can get!
Hope you enjoyed this roundup of new drugstore makeup July 2020 products and make sure to subscribe to my blog below to keep up with all my posts!