New makeup on Amazon posts are some of my favorite to create! I love seeing all the new releases. For a makeup junkie, it’s like Christmas! Also, I feel like Amazon is starting to be the place to shop for new makeup. I’ve noticed Maybelline launching some of their new eye shadow palettes online with Amazon first like the Burgundy and Lemonade palettes. I’m all about that because it’s hard enough finding new items in stores. You never know when/what stores they will be stocked, they end up being placed in random spots throughout the store, or the one shade you were eyeing is sold out. I’m not one to buy a ton of makeup at a time on sites like Ulta especially if it’s only 1 or 2 items that I want (umm no I’m not paying $12 in shipping for a $10 order.) But let’s be honest….I’m always looking for a good excuse to buy things on Amazon 🙂
I love that brands are expanding on products that have been best sellers for them. L’Oreal is extending their paradise collection off of the lash paradise success by coming out with liquid liners and SCENTED blushes and an eye shadow palette!! They are also coming out with an Infallible Stick foundation. I love their Infallible Pro-Matte and Pro-Glow foundations so definitely curious about a stick version!
Along those same lines, Maybelline is following suit with a stick foundation by launching their Super Stay Stick Foundation off of their best selling liquid Super Stay foundation. They are also adding to the metallic highlighter collection with a Molten Topaz shade perfect for deeper skin tones! Lastly, they are launching 2 new City Mini palettes with all matte shades.
Out of all these new releases, I think the items I’m most excited about are all the foundations and the L’Oreal Paradise scented products. I’ve never really tried stick foundations but would definitely give either the L’Oreal or the Maybelline ones a shot because I love their liquid alternatives. Also, Revlon’s full coverage foundation looks very intriguing – can’t go wrong with a good full coverage foundation. The scented blushes and eye shadow palette look gorgeous. I am interested to see 1) what they smell like and 2) formulas and pigmentation.
What new launches are you most excited for?! All of the products are linked below. Most of them are launching on 5/15 so hurry and snag them before they sell out!
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