Well I have to admit…they got my attention! Covergirl has officially rebranded and just dropped over a dozen new products 😱 I hate to say it but Covergirl is one of those brands I tend to forget about at the drugstore. I usually walk right past their section not really giving the products much attention. I think it’s because over the last few years, they really haven’t come out with much of anything that’s got me excited to try. In my opinion, this rebrand is a bold move and I’m happy to see so many new products added to their line. Let’s jump into the details of these new Covergirl launches and rebrand!
I quickly googled news about their rebrand which was announced last October. You can read more about it for yourself here or here. I’m not going into those details because I want to focus more on the products they launched. I will saw that I do like this new direction. It doesn’t feel like Covergirl really at all but I think that’s the point. The packaging, logo and black and white colors are very sleek, simple and clean. I definitely think this gives the brand a modern update which they desperately needed.
So far, I’ve only seen these products in store at CVS. I’m sure most drugstores and Ulta will be getting them in store soon. Most places have them online already.
I’m wondering if the success of their Vitalist Healthy Elixir Foundation has spurred on a whole array of products to add to the Vitalist family. It looks like they have expanded on that idea to create several new Vitalist base products.
Vitalist Go Glow Luminizing Lotion
Product Details: lightweight moisturizer w/light-reflecting pigments gives your skin a hydrated and luminous glow
TruBlend Pre-Touching Color Correcting Palette
Product Details: palette includes full coverage and blend-able shades to help conceal uneven skin tone and correct discoloration and imperfections
Product Details: lightweight and hydrating formula reduces shine and diffuses look of imperfections without looking cakey
Product Details: soft brush full-coverage concealer pen with vitamin-infused formula to brighten complexion and improve skin’s texture
Vitalist Healthy Glow Highlighter
Product Details: made for highlighting, illuminating and contouring to make skin look naturally radiant
Product Details: microfine mist and weightless feel to prevent makeup from smudging or settling into fine lines
Product Details: quick-dry, crease-proof shadow security that will maximize the wear and intensity of your shadows
TruNaked Smokey Eyeshadow Palette
Product Details: newest addition to the TruNaked palette collection featuring 8 smokey shades. Finishes include a mixture of matte, satin and sparkly shadows
Product Details: ultra fine brush tip featuring long-lasting and quick-dry formula
Easy Breezy Brow Sculpt + Set Brow Pomade
Product Details: comes with built-in angled brush and formula is buildable
Easy Breezy Brow Micro-Fine Fill + Define Brow Pencil
Product Details: retractable tip on one end and spoolie on the other for sharp and precise application
Product Details: matte liquid lipstick with rich color payoff and lightweight feel with doe-foot wand applicator
Product Details: metallic liquid lipstick with squeezy tube bottle and sponge applicator
Price: N/A (could only find it on CG website which doesn’t state price)
Product Details: transparent oil with a non-sticky and non-tacky shine finish. Formula works to deeply hydrate, condition, and soften your lips while the tinted color enhances your natural lip color. Features a doe-foot wand applicator
Product Details: liquid lipstick formula with glittery finish, rich color payoff and velvety soft feel
SHOP THE POST ⬇️
What are your thoughts on CG’s rebrand and new product launches? Are you excited to try anything in particular?! I usually really like their base products so I’m most interesting in trying products from that category! I think the healthy elixir foundation is great and would pair really well with these additional products. Excited to see what else they come out with 🙂
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