Anybody else noticing this jelly makeup trend going around? Both high-end and affordable brands are coming out with their own versions of jelly products and formulas. E.l.f just recently dropped a whole collection of jelly products. At first I thought it was gimmicky, but as more and more brands have jumped on the bandwagon, I started to wonder what all the hype was about. Is drugstore jelly makeup worth your money?
Jelly makeup is actually a result of brands trying to produce cleaner products thus stripping down formulas resulting in jelly-like textures. Of course not all makeup products can adapt to this type of texture so that’s why a lot of these drugstore jelly products are only in certain product categories like primers, glosses, highlighters, etc. Those makeup categories lend themselves better to a creamy formula.
As gimmicky as jelly makeup sounds, I think jelly makeup would actually be a great option for anyone with oily skin specifically. I had oily skin when I was younger and I remember learning about gel-based skincare products and how great they were for oily skin. They worked better than cream-based products because they sunk in and absorbed without leaving a dewy appearance to my already oil-prone skin. They added hydration without the greasy appearance.
I think these jelly formulas are the oily gals answer to getting a glowy and glossy makeup look without actually using cream-based products. Boom!
Jelly makeup is perfect for achieving that glassy, glossy, ultra hydrated and natural look. But you can also add serious highlight and glow. It all depends on how you apply them. I think if you are interested in trying this trend, I would suggest trying drugstore jelly makeup products first to see if you like them and would be willing to spend more money on higher end versions.
But I think jelly makeup could be totally worth your money if you have oily skin but still want to rock a naturally glowy face. Or maybe you are dying to play with cream based glow products but they just slide off your skin. Of course these products aren’t just for people with oily skin. But if you have normal or dry skin, there are so many more products available to you that work well with your skin type.
Tips for applying jelly makeup
Similar to cream products, you will want to apply jelly makeup before you apply any powders to your face. This will give you the most flawless application. Also, because the formula is thicker, try using your fingers to apply rather than a brush. A makeup sponge could also work but I’m guessing your fingers will work the best and give you the most precision for placement and blending.
So is drugstore jelly makeup worth your money? Well that’s up to you ha! Your money is your money so what might be worth it to me might not be to you. But now that you understand a little bit more about jelly makeup, it might give you the confidence to test it out and see for yourself! Remember makeup is supposed to be fun and it wipes off at the end of the day.
e.l.f Jelly Pop Face & Eye Gloss
e.l.f Jelly Pop Dew Primer
e.l.f Jelly Pop Flush Blush
e.l.f Jelly Pop Juicy Gloss
e.l.f Jelly Highlighter
Wet n Wild MegaJelly Face Primer
Wet n Wild Jelly Eyeshadow
Wet n Wild MegaJelly Highlighter
Ulta City Lights Bouncy Cream Eyeshadow Kit
Ulta Jelly Gloss Lip Gel
NYX A Bit Jelly Gel Illuminator
NYX Bare With Me Hydrating Jelly Primer
Almay Make Them Jelly Hi-Lite Blush Highlighter
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