And just like that….e.l.f has dropped a bomb on us! If you didn’t know, they released new products every day for the month of September. There are so many new goodies I could barely keep up! I love e.l.f as I’m sure so many of you do also. They work some form of magic to come out with amazing products at the most affordable prices and just keep outdoing themselves! Look no further for a full recap of all 30 days of new product releases. I’ve recapped everyday including prices, product links, product details & shades as well as pictures! Let’s jump into this 30 days of new elf products recap 🙂
Taking advantage of my analytical background, I did a little tallying to come up with how many products they released by category. In total, e.l.f released 7 face products, 4 lip products, 4 eye products, 13 tools and 2 skincare products. These 30 products were a mixture of either brand new product launches or new shade extensions to already existing products.
In order of release, here are the products by day. Scroll to the bottom to read my personal recommendations of what to buy!
3 shades: White Pearl, Glow & Shy
2 // Essential Blush – $2
3 shades: Blushing, Bright Pink & Brick Red
Dual-sided silicone sponge includes smooth silicone side for achieving a flawless look with minimal product waste while the flocked side blends makeup for an airbrushed look
Great for applying concealer, highlight and contour
Duo includes 2 silicone sponges – one larger and one smaller
Duo includes a silicon blender and a precision sponge
6 new shades: Coffee, Blackout, Smokey Taupe, Mauvelous, Red Vixen, Vampy Violet
19 Piece Set includes: highlighting brush, blush brush, flawless concealer brush, concealer brush, blending brush, small precision brush, mascara fan brush, angled eyeliner brush, fan brush, contouring brush, angled foundation brush, selfie ready foundation brush, stipple brush, flawless face brush, eyeshadow “C” brush, crease brush, small angled brush, lash & brow wand and brush roll travel case
11 // Matte Bronzers – $2
2 new shades: Light Matte & Deep
Instantly dissolves eye makeup upon contact even removing the most long-wearing products
Great for blending concealer or smudging eyeliner
14 // Tinted Lip Oils – $6
6 new shades: Raspberry Truffle Kiss, Mocha Kiss, Fuchsia Kiss, Cherry Kiss, Petal Pink Kiss, Blackberry Kiss
Great for applying cream or liquid eyeshadows to the eye area with high color payoff
The flat top applies foundation evenly while the 3 corners/edges help sculpt and define the face
These are the newest additions to their most recent line launch. These lipsticks will provide pigment, SPF protection and creamy application. Shades include: Deep Magenta Defense, Dusty Rose Shield, Red Siren Screen, Berry Block and Bare Buffer
2 shades: Sheer/Natural & Sheer/Golden
Dome shape great for blending primer and foundation
Specifically designed for darker skin tones, used to illuminate skin and conceal dark circles/hyperpigmentation
5 shades: Twinkle Pink, Gilded Bronze, Golden Glitz, Turquoise Twilight, Rose Gold. Liquid glitter can be used alone as a highlighter, eyeshadow, eyeliner, or lip color. Can also be applied on top of any other products
2 new shades: Rose Glow & Island Glow
4 shades: Sea Foam, Sparking Silver, Shimmering Gold, Pink Opal
3 new shades: Hot Pink, Caramel, Dusty Rose
4 shades: Black, Golden Olive, Smoked Violet, Navy
This primer will hydrate and refresh your skin while acting like glue for your makeup to make it last all day. The silicone-free formula starts out tacky but melts into your skin to grip products placed on top
Features a bendy silicone tip designed to apply glitter with zero struggle and doubles as a lip gloss applicator
Pheww…what a month! I’m assuming not all of these products will be permanent items but some could be limited edition. Sometimes brands will bring in a bunch of new products in limited quantities to test and see which ones consumers like and which ones they don’t. So e.l.f could also be using this strategy as a testing grounds for future releases.
Regardless, I have some favorites and recommendations for the best products worth trying!
Day 5 On-Point Concealing/Blending Sponge – I would be interested to know how this works. Their previous beauty sponges haven’t been the greatest so wondering if this one could be better.
Day 9 Liquid Matte Lipstick – shades look so fun for fall and would love to test out this formula
Day 10 Brush Set – if you are a beginner and in need of a variety of different brushes, this is a STEAL! E.l.f brushes are really well made and you get such a variety with this bundle. The price makes each brush about $3!!
Day 17 Triangular Buffing Foundation Brush – looks like it would be great at blending foundation and giving a full coverage finish. I like the edges and pointed ends for getting in hard-to-reach places
Day 21 Clarifying Charcoal Bubble Mask – their original bubble mask is a best seller so I love that they are expanding with this and the mattifying one! I love a good clarifying mask especially during that time of the month so can’t wait to tickle my face with this.
Day 23 Deep Tone Adjusting Primer – I don’t have dark skin but this is for all my dark skinned ladies! The idea sounds very interesting so would love to know if this really works!
Day 25 Shimmer Highlighting Powders – these shades look gorgeous! I would gravitate towards these over the Day 1 highlighters
Day 26 Stardust Glitter Eyeliners – how fun are these! I love the shades. These could create dozens of great looks and you could use them as more than just eyeliner i.e. all-over lid sparkle, inner corner glitter, etc.
Day 28 Satin Eyeliner Pencils – for only $1 these look promising! I’ve been into colored liners lately so would love to get all 4 shades.
Day 29 Lock-On Hydrating Face Primer – this makes some bold claims! I’m always looking for a good primer that will lock in my look all day so would love to give this a try.
What products would you try or have you already bought some? Let me know what your favorites are 🙂